With post-Covid shopping behaviours changing, a successful e-commerce website is more important than ever to keep your shop on track. E-commerce websites boost customer reach, increase flexibility for business owners and facilitate faster growth.
Shopify is a leading e-commerce platform providing store owners with a foundation to sell their products online. The best Shopify sites are well-considered and include some key features that increase conversions.
Well-designed Shopify sites will always include:
- Product filters
- Simple checkout process
- Good design
Some customers will want to browse through your products, and some will want to search for a specific product. In either case, a search feature will help make the process of finding a particular product as fast as possible.
Product filters help visitors quickly find what they’re looking for without the need to scroll through every product. The nature of shop products will depend on the filter options available. Size, colour and brand are common filter options for e-commerce sites.
Users of e-commerce websites should be helped on their route to purchase to increase conversions – a disorientating user journey will put users off completing a sale. Customers are more likely to purchase if they know other people have said good things about the product. This makes reviews crucial for satisfying your customers’ peace of mind before purchasing.
Simple checkout process
A simple checkout process is imperative for conversions. Confusion at this stage will weaken customer trust in the site, encouraging the customer to shop elsewhere. The process should be free from barriers to payment. These barriers can be in the form of registration, lengthy forms, limited payment options and confusion over costs.
A great Shopify website should be designed to suit the expectations of your target market. A website design that looks great but fails to engage the target market will result in potential customers navigating away from your site to one that better reflects them.
If you’re dreaming of a successful Shopify website to elevate your business, contact the blue bee team today.