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9th Dec 2020

Revealed – Google’s top 10 UK searches in 2020

Marketing | News | Websites

It’s the time of year that Google reveals the top searches for the past year. Unsurprisingly, searches related to Coronavirus dominate the top 10, with three of the top ten searches being related to the virus.

The search engine have also released a YouTube video with words by Kofi Lost and British spoken word artist Sophia Thakur, featuring tributes to George Floyd and Breonna Taylor in the year in which the Black Lives Matter movement gained international prominence.

Take a look at the top 10 searches in the following categories:

The UK’s most searched terms were:

  1. Coronavirus
  2. US election
  3. Caroline Flack
  4. Coronavirus symptoms
  5. Coronavirus update
  6. Premier League
  7. Boris Johnson
  8. Eat Out to Help Out
  9. Kobe Bryant
  10. Kim Jong Un

Most searched questions asked to Google:

  1. Who won the election?
  2. Where does vanilla flavouring come from?
  3. How many cases of coronavirus in UK?
  4. What is VE Day?
  5. How did coronavirus start?
  6. When will lockdown end?
  7. How to make a face mask?
  8. How to make hand sanitiser?
  9. How many people have died from coronavirus?
  10. What time is Boris Johnson’s speech today?

Philip Schofield was the most searched-after celebrity in the UK this year after coming out as gay back in February:

  1. Phillip Schofield
  2. Carole Baskin
  3. Joe Exotic
  4. Jordan North
  5. Elon Musk
  6. Prince Harry
  7. Kanye West
  8. Ruthie Henshall
  9. Johnny Depp
  10. Tom Hanks

Most searched news stories:

  1. US election
  2. George Floyd
  3. Madeleine McCann
  4. VE Day
  5. Captain Tom
  6. Iran
  7. Trump vs Biden
  8. Ghislaine Maxwell
  9. Storm Clar
  10. Kanye West

People also searched for celebrities who we lost this year:

  1. Caroline Flack
  2. Kobe Bryant
  3. Naya Rivera
  4. Chadwick Boseman
  5. Sean Connery
  6. Maradona
  7. Sushant Singh Rajput
  8. Kirk Douglas
  9. Kelly Preston
  10. Bobby Ball

However you remember 2020, whether it’s being locked down, haircuts at home, becoming a school teacher, zoom quizzes, working from home or simply spending more time with family, it will not be a year we forget in a hurry.

PREVHow to Capitalise on Christmas Season SpendingNEXTMarketing Trends Expected to Rise in 2021

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