YES is the answer
Mark Zuckerberg has a lot to answer for and I’m sure like all of us he is looking at new ways to build his business and make more money. As Facebook is curentlyfree to use, he looked into gathering data from each and every user in order to create an advertising monster. As with everything he does, it worked fantastically and the competition (Twitter, Linkedin and Instagram) all followed suit. I’m sure we all have had a moan about adverts popping up on our news feed but over time it has become the “norm”.
What is this boost button?
In order to reach out to more than just your followers you can “Boost” your Facebook post to capture a bigger and more bespoke audience. You can boost anything from status’, videos or special offers.
Who will get this boost?
You can choose your audience subject to a budger, based on their location, age or even what their interests might be. Facebook will give you a rough idea on how many it will reach and you can choose how long your post will last.
Is it expensive?
No, its actually a really cost effective way to market to a wide demographic of people. As more people have Facebook accounts than toothbrushes, it means you can reach out to anyone and everyone more so than any another marketing tool. Your budget can start from as little as a £1 a day that might reach 200 people to £40 over a week that reaches 10000 people.
What should I boost?
Ensure you inject personality into the post. Perhaps you couldadvertise your business is doing that week, a promotion you may be running, or something that you think will generate some interaction with your targeted audience. If you need some help with designs or ideas, it is something Blue Bee’s design team can help you with.