What We Delivered
Protect Your Licence came to us in need of a rebrand and a new website design that would help them to reach potential customers, and gain new business. Protect Your Licence offer affordable services to those who need to have a driving licence in order to do their job. This includes providing members with an informative newsletter, and running a 24/7 phoneline which people can ring should they need to ask a question about any traffic law.
Due to the nature of this business, we decided on a professional, minimalist colour palette when selecting brand colours for Protect Your Licence. The yellow tones help to highlight key points and important pieces of information, whereas the grey brings a sense of formality to the logo and website design. The tone of the brand is professional and authoritative, as their potential customers need to know that they can be trusted to provide the correct information when required.
To make the website easy to manage, we built it in WordPress which makes it simple to edit and update as and when amendments are required. This is an effective way to make sure that time is not wasted over making small changes to text or images on a more complicated CMS.
The website itself has been created so that it is easy to navigate, as it is vital that people can reach the information they need quickly and without fuss. The navigation bar includes links to all of the most important landing pages so that customers can easily access the details that they are looking for. We have included a number of call to action buttons around memberships to promote sales, and chose imagery that is relevant but does not draw attention away from the text.
To ensure that the new Protect Your Licence website can be found by those using search engines, we created SEO friendly copy that contains all of the keywords which are important to the company. Through using headers and internal linking, we are confident that anyone looking for a website offering these services will be served this option in their search results.
