What We Delivered
Your Mortgage Expert came to us in need of a fresh new website as the WordPress template used for their previous site had become dated.
As a growing company offering independent advice to those searching for mortgages, including first time buyers, those purchasing a buy to let property, and people hoping to remortgage, they required a clean, straightforward site that people would trust and feel comfortable using.
This also included being mindful of meeting the regulations for the Financial Conduct Authority and other regulatory bodies which require certain information to be displayed on sites like these, so we worked closely with the client to ensure that everything was correct.
With this in mind, we decided on a simple colour palette, using the bold blue from the existing Your Mortgage Expert logo, alongside a combination of blue and white shades to create a fresh website design.
Important text, such as USPs and CTAs, have been highlighted in blue, leaving plenty of white space to ensure that user’s eyes are drawn to the right places.
Finding a mortgage can be daunting, so creating an uncomplicated website for Your Mortgage Expert was very important to make the user experience as friendly as possible.
The navigation bar makes it easy for visitors to find the information that is relevant to them, and once they reach the correct section of the site they can browse different details at their leisure.
One of the most innovative parts of the new Your Mortgage Expert website is the mortgage calculator. We developed this so that people can easily find out what their mortgage payments might be over time, depending on the property price and their deposit.
It also tells them how much they can expect to pay across the period that they specify. This is a very helpful tool for prospective buyers to work out what they can afford and is something that will help to generate new leads for the Your Mortgage Expert team.
We also incorporated a carousel of lenders that Your Mortgage Expert work with, alongside customer reviews. Having well-known and respected companies highlighted on the website is great for building trust, as is including reviews from previous customers who are happy to share their positive experiences.
The latest news section of the website is also great for social proofing, as it shows Your Mortgage Expert to be an expert in their field, in addition to being great for SEO.
