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30th Apr 2015

What is Magento?

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How to Improve Online Sales

In the world of e-commerce you need to provide your users with the best possible experience, as this is the only way to achieve the desired success and stand out on the market. In order to do that, you need a reliable platform to back up your site, and you should definitely use Magento for this! In this article we have comprised a list with some of the major benefits that come from using Magento so you can understand the great support and reliability that this platform is offering for your e-commerce website.

Scalability

Magento offers multiple versions that you can choose from, and each one of them is very easy to customise, which means that you will not have a problem acquiring the results you seek as fast as possible. Moreover, there are many solutions created specifically for e-commerce that integrate seamlessly with Magento, so using this platform is a great idea in this regard.

SEO friendly

Magento is designed more for a professional e-commerce appeal, but at the same time it does cover the basics with the search friendly URLs, redirection, canonical tags and other cool stuff. 

Open source code

At its core, Magento comes with an open source code, which means that you will be able to fully customise the experience in any way you want without any restrictions. Having the opportunity to add, remove or modify features is a great benefit, and Magento definitely provides that to all developers.

Numerous useful features

Even in its out of the box form, Magento comes in with most of the tools that you need to set up your shop. You get configurable pricing, product bundles, CMS, as well as customer groups, multiple stores to choose from and up-selling features which are built in. You can also integrate these features.

Extensions

If you want to improve the basic functionality with Magento, then you can easily do that, courtesy of Magento Connect. This is an extension marketplace that provides you with the ability to access thousands of modules. These modules allow you to improve your website, add new features and at the same time they are very easy to install.

Multiple versions

It all comes down to you and the use you want for Magento, as there are multiple versions to choose from. Magento Go is suitable for startups as well as small businesses, while Magento Community for example is a robust platform that allows you to host and customise the site on your own. Then, there’s the Magento Enterprise which is a much more expensive solution, suitable for the larger companies.

As you can see, Magento does come with a wide range of benefits that will allow you to take your business to the next level and acquire the highest quality results. It has been created with professionalism and reliability in mind, so you can rest assured that using it to empower your site is well worth it, just give it a try and see how much revenue you can get from this move!

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