Did you know that video is now responsible for 65% of all internet usage1? It’s hardly surprising, then, that video content is one of the most effective marketing strategies available to businesses right now, especially in social media.
So why is video having such an impact in the world of social media, and how can expert videography services elevate your marketing?
1. Boosts social SEO
Search engines love video, and so do social media algorithms. Just as on Google, video has a unique ability to boost the visibility of your brand on social media, helping you be seen by those searching for the products or services you offer. That all results in more reach, engagement – and more business.
2. Connects on emotional level
Video content gives you the opportunity to tell a story, and storytelling is hugely powerful when it comes to building an emotional connection with your audience. Social media allows you to connect directly with potential customers, and video content makes these connections deeper, more meaningful and more impactful.
Video gives you the scope to be creative, and to entertain, inspire and delight, as well as communicate your brand message. And that will give people a reason to stop scrolling.
3. Showcases your individuality
Video has powerful branding abilities. It is highly effective when it comes to showing off your unique personality as a company, creating and even changing people’s perceptions of who you are and what you stand for. Because it’s such an engaging type of content, it can be highly influential in directing both opinion and action, and gives you the freedom to truly express yourself as a brand.
4. Gives you great return on investment
Video marketing offers excellent return on investment (ROI) – in fact, 92% of video marketers in 2023 say that video produces good ROI2. This is because professional videography is surprisingly affordable, considering the enormous impact video can have on social media.
Paired with expert marketing strategy, video achieves high levels of engagement and reach among your potential customers, ultimately driving traffic, conversions and purchases.
5. Yields powerful data
Social media platforms produce a lot of data that will help your video target a specific audience based on demographics like age, gender, location and interests. Social media also generates plenty of useful metrics, so you can track the success of video marketing campaigns and strategies, and fine tune them to work even harder for your business.
So, if you want your business to benefit from all the reasons why video is ruling the social media marketing world, you’ll need videography services that can drive client conversion and generate engagement.
And that’s where blue bee comes in. The blue bee videography team will not only create powerful video content for your brand, they will make sure it’s found by the right people on social media.
Contact blue bee to find out what video marketing can achieve for you