Delivering fast construction solutions
strukta deliver high quality building products for construction industries nationwide.
A reliable company that strongly believes in the customer always coming first, with their customer service always a top priority.
With over 40 years’ experience in the construction business, strukta are a specialist builders merchant company with hands on support to help with your important projects. For them, large product range isn’t enough, they believe in meeting the needs of every single one of their customers – no matter the problem.
strukta came to us looking for a refresh to their current website, removing the e-commerce functionality and giving the whole site a bit of a facelift whilst adhering to their already widely recognised brand identity and colour scheme.
What we delivered
Simplifying the user journey
When strukta came to Blue Bee looking to refresh their website design, we sat down with them initially to go through their current website and understand their wants and needs. The initial feedback that stood out to us was that the homepage seemed cluttered and outdated. They were removing the e-commerce functionality of the site to make the user experience more personal and hands-on, to ensure their clients got exactly the products they were looking for.
We kept this in mind when looking at the initial design concepts of the website ensuring we were making it easy to navigate, get in touch and showcase that strukta have a high level of customer service. The main call to action for the website design was being able to find and download the catalogue as quickly and easily as possible, so we kept that functionality no more than two clicks away at all times during the design process.
Unique website features
With the website layout finalised we moved onto the development of the website, bringing the static designs to life. The strukta brand uses unique shapes and graphics within their guidelines so we had fun with the placement of the chevrons throughout the site, giving the pages a more unique and eye-catching design
Each page of the website was carefully thought out and the site on a whole consists of a number of useful features to increase user-friendly functionality. Examples of these being bright and bold graphics throughout the pages, pointing you to relevant areas of the website, as well as a useful local store search functionality to help find a branch near you. Links to the customer portal, account signup and the strukta catalogue are always prevalent on the website, with the sticky navigation following you down the page as you scroll so you never get frustrated or lost on the site.
Ongoing marketing support
With the new website successfully up and running, we are continuing working with strukta by supporting the team in marketing themselves and ensuring potential clients can find them online with ease.
We work in synergy with the team in creating social media graphics with a continually updated digital marketing plan to keep strukta growing and improving as a brand. We also provide continuous SEO monitoring, providing regular reports and website improvements to ensure optimum SEO and website performance.