Today, the world is much more visually driven. How many hours do we spend scrolling through Instagram and TikTok, or bingeing a new TV show? We’d all be shocked to learn how long we spend watching video content each day. This is why it is becoming more important for businesses to embrace video content, whether that be on social media, a YouTube channel, or on your website.
Adopting video content will help you engage customers, build a strong online presence, and effectively communicate your message. By choosing Blue Bee to arrange professional videography you will make sure that you take full advantage of these benefits.
Read on to find out why using a professional videographer is worth the investment, helping you elevate your visibility and start seeing increased engagement and conversions.
Utilising expertise, professionalism & equipment
Probably the most obvious reason for leaving your video content to the experts is the combination of reliability and professionalism. In short, they know what they are doing.
Using their experience, they’ll know exactly what to film, and what sort of content works best for which platform. Having access to top-of-the-range equipment and editing software allows you to be sure of the quality, and saves you having to buy, hire, or subscribe yourselves.
Quite simply using a professional, means it looks professional.
Stand out from the crowd
We all know that we are more likely to engage with and choose companies that produce high-quality visual content, compared to others. Having professional video content can be an astute strategic decision to help give you an edge over your competitors. Professional videography will help to establish you as a reliable and trustworthy business. By presenting your brand, services, or products in a visually engaging way, you can stand out from your competitors, and position yourself as a leader in your industry, or in your local area.
Enhancing your brand image and identity
A recent report by Insivia found that people who view a message as a video retain 95% of it, compared to 10% when reading it in text. So, there is no better way to improve your image and increase brand awareness. Using video, and employing it expertly, is the most effective way to tell the story of your business or products, and communicating values and ambitions.
Every company has a brand identity, and utilising videography is just another way of displaying your visuals and image, in return increasing awareness of your brand.
Adaptable, long-term usage
One of the biggest advantages of choosing to use professional videography, is that you will have a lot of content (known as b-roll) to work with. Your videographer will discuss with you what sort of content you would like, but also make their own suggestions, things that you may not consider getting if you were doing it in-house.
With a large bank of footage, covering a variety of things, the options are endless. You can adapt it for several different platforms and uses, and there will be hundreds of different ways you can edit the footage, making its usefulness long term. So, although the initial investment and disruption may be slightly off-putting, the time and money saved over time will go a long way to outweigh this.
Measurable impact
Having some lovely looking videos, edited nicely, and ready to use across your social media and website is great. But is it going to help achieve your goals? All the evidence points to the fact that businesses who use engaging video content see stats and numbers improve. A study by Buffer found that video posts on social media receive 48% more views on average and 84% of people said they visited a company’s website after watching a video about the brand or product.
When it comes to having video content on your website the results are just as impressive. Conversions can increase by as much as 80% when there is a video on a landing page. It can also help with SEO as well, with videos 50x more likely to land organic page ranks than normal plain text.
How Blue Bee can help
If the above points have convinced you that it is time to get some professional videography, then Blue Bee are on hand to help you out. Our expert team doesn’t just produce impactful video content for your brand, they ensure it reaches the right audience for maximum effect.
Get in touch with Blue Bee to discover how video marketing can work for you.
