Utilising Google Ads is a quick and easy way to drive traffic to your website to help you appear high on the search results page. However, how can ensure that the clicks you are paying for are from the right people? Well, Google Ads has a number of settings and features to help narrow your audience and target high-quality clicks.
In this blog we have picked out a number of these options for you to consider when setting up your ad campaigns:
Finding Your Target Audience.
First things first, you need to identify and get to know your target audience before you launch any marketing campaigns. It ensures that your message resonates with the right people, increasing the likelihood of engagement and conversions. Knowing your audience allows you to tailor your content, tone, and channels to their preferences and behaviours, making your marketing more effective and efficient. Additionally, understanding your target audience provides valuable insights into their needs and pain points, enabling you to address them directly and build stronger, more meaningful connections with potential customers.
Location
When setting up any Google Ad campaign you’ll be asked to set the location that your ads target. You can be either very broad or specific with this. You can select the whole country, specific towns, areas and radiuses. You can then exclude places from these selections as well. This is such a quick and easy way of narrowing your audience, if you don’t deliver beyond a 30-mile radius from your head office, then you won’t receive any traffic from people outside this area.
Keyword targeting
Getting your keywords right is essential to any successful campaign. They inform Google Ads which search terms to bid on, and in turn when they appear in search results. Having a deep understanding of your target audience means you know what they search for, and regular keyword research will help to limit your ad to only show to potential customers.
In-market audiences
Using in-market audiences is a great way to reach those users who are already actively searching or are ‘in-market’ for what it is you offer. We have all experienced searching for something online, a new sofa for example, and then you start noticing loads of ads for sofas from websites you have never visited before, this is a perfect example of how in-market campaigns can work.
Custom Audiences
Creating a custom audience puts more power back in your hands when it comes to targeting your ideal audience. You can use a keyword, search terms, website or app as the original source, and then let Google Ads construct an audience with the preferred interests and intentions. By using up to three criteria, you can hone in on the perfect potential customer and ensure that your budget stretches as far as possible.
Remarketing Audience
Remarketing is such an efficient way to way to reach audiences. Google Ads allows you to target users who have already visited your site and app or previously interacted with your ads and create remarketing lists. There is also the option to use any existing customer lists you have as a ‘seed audience’ which Google then grow for you.
How Blue Bee can help
Blue Bee is a Google Partner this means that we are recognised by Google for maximising our clients’ campaigns, demonstrating Google Ads skills, and are up to date with all the latest training and knowledge. The Blue Bee team has plenty of experience in creating Google Ads campaigns for a range of clients with great success. We utilise a diverse set of copywriting abilities, technical expertise, and SEO insights to develop campaigns that surpass those of your competitors.
