When it comes to building a website, most businesses focus on getting the basics right — branding, content, and good design. But often, it’s the overlooked details that make the biggest difference to how users interact with your site. From clear messaging to smart navigation, these small but important features can have a major impact on building trust, improving usability, and ultimately driving more enquiries.
Let Blue Bee guide you through what you need to watch out for.
Make Your Services Clear from the First Click
This may seem glaringly obvious, but it is more overlooked than you think. When someone lands on your website’s homepage, it’s pivotal to make it clear as possible what you do. A lot of businesses focus on who they are or may use industry specific language and jargon which can be hard to understand to the untrained eye.
Your main image should be an example of your work, services or product and a tagline that describes your company. For example, at Blue Bee we have ‘Your new Digital Marketing Agency’.
It is also key to have your services at the top of your page and on your main navigation. Once again, this seems self-explanatory, however it’s crucial. You need to ensure that whoever lands on your page can find what they want immediately; more about navigations later.
Always Keep Contact Details Visible
Ultimately, when someone visits your website, you want them to complete some sort of action, usually to make direct contact. Making sure there is a ‘Contact’ button always visible and that your desired method of contact e.g. phone number or email address is also in your website header.
Having a contact button or method to easily get in touch constantly visible is a great way to increase conversions and reduce bounce rates. It also instills a sense of trust and legitimacy to your business.
Simplify Your Navigation for a Better User Journey
As highlighted above making it clear what you do and making sure it’s easy for people to find what they need. Having a clear menu at the top of your page with clear navigations, demonstrating your services/products. It’s also important to keep the menu as condensed as possible. Having a busy top navigation, and lots of drop-down options can lead to frustration and confusion from the user, causing them to give up and visit a different website. When adding new pages and content to your website, make sure you consider how it will affect your menus and navigation.
Build Trust with a Strong ‘About Us’ Page
Often seen as an afterthought the ‘About Us’ page is actually an important area of your website. Introducing your company, your history, your values and your team are important to building trust with your consumer.
The ‘About Us’ or ‘Meet the Team’ pages are often in the top 3 most visited pages of a website. If someone is considering purchasing from you or booking your services, they will often visit the ‘About Us’ page to check that you are genuine and trustworthy, and they like to see the real people they’ll be dealing with when they start their journey with you.
Don’t Be Afraid to Utilise White Space
Many businesses mistakenly overcrowd their websites with excessive text and visuals. In reality, white space is a powerful tool for drawing attention to key content. Giving important text or images more room helps guide the viewer’s focus and improves overall readability. Additionally, strategic use of white space makes a site appear more professional and less overwhelming, which can enhance user trust and engagement.
Show the Real You: Avoid Stock Photography
As mentioned above in the section on your ‘About Us’ page, people like to see the real you when it comes to choosing someone to do business with. That’s why, when it comes to photography it is important to use professional images of genuine team members, products and success stories.
The use of stock imagery can be easily identified by the user and does nothing for building trust. It can also potentially put doubt in the mind of your user as a company that doesn’t show its own staff or work may be perceived as hiding something.
This can be difficult for new businesses who may have little work to show, a small team or lack of budget to pay for photography. However, it is still important to choose your imagery carefully.
Partner with Experts Who Get It Right
At Blue Bee we have a full team of expert designers, developers and project managers to make sure these key features aren’t neglected. Your website is designed and built to represent you and resonate with your target audience.
You can be assured that we will produce a website for you that is easy to navigate, clearly displays who you are and what you do, and emphasises your professionalism and legitimacy. Get in touch with our friendly and expert team today and start your journey to a new website.
