Unless you’ve been living off grid for the past few years you’ll have noticed short form video is taking over. From social media to branding and advertising, its everywhere.
The way we consume content is forever changing, but video and especially short form video is here to stay.
In this article we will cover the rise of short form video and its influence from TikTok and why and how it’s made its way across all aspects of marketing.
The rise of sort form video
TikTok are the leaders in this shift. They were the first to create an app specifically for short form User Generated Content (UGC). With TikTok’s huge success, other platforms quickly followed. YouTube and Instagram are a great example of this. In August 2020 Instagram created ‘Instagram reels’ and was quickly followed by YouTube who created ‘YouTube shorts’ in September 2020. This was a huge shift considering YouTube was originally specifically for long form content.
This new short form content allowed everyone to be a creator and thus the algorithm was born. Social media algorithms analyse the content you watch and interact with and show you more from that genre of content. The algorithms combined with the fact every user can now make their own content has created every niche you could imagine.
How to clean your floors? Theres a video for that
Gardening tips for beginners? Theres a video for that
Unsolved mysteries? Theres a video for that
Why it works
But why has short form video taken off?
Short form video caters for our declining attention spans; users want to consume content as quickly as possible then move onto the next. The apps are easy to use and can be incredibly entertaining. Other reasons are:
- Easy to watch on the go
- Convenient to share with friends
- Cheap and easy to create
Videos are also much more engaging than written content and allows for more opportunity for interaction. Short form content is a fantastic way for brands to show their personality and get their message across in a funny and entertaining way.
How it’s used today
Short form video is no longer just for TikTok, it’s now an essential tool for modern day marketing. Brands have now caught onto the trends and are putting their own spin on them. The results have been incredible, 74% of marketers say that videos generate more leads than blog posts.
Here are some examples of how short form video is used today:
- BTS (Behind the Scenes)
- Promotional videos
- Product launches and teasers
- Educational content
Need help getting started?
If you’re not sure how to get started or how video can fit into your marketing strategy, then contact the team at Blue Bee. Our marketing team are experts on all thing’s social media and video.
We’ll create you a tailored social media strategy designed specifically to engage and resonate with your audience.
