Designing a Law Firm Website to Match Amicus Law’s Expansion
Amicus Law is a modern, full‑service solicitors’ firm supporting both individuals and businesses across Somerset, Devon and the surrounding regions. With offices rooted in local communities and a growing reputation built over 17 years, the firm combines approachable, personal legal advice with the depth and expertise of a much larger practice. Backed by nine partners and a broad team of specialists, Amicus Law has continued to expand its services, client base and geographic reach, with clear ambitions to grow and be a recognisable & reputable law firm in the South West.
As the firm evolved, it became clear that its website needed to evolve too. The existing website no longer reflected the breadth of services on offer, the professionalism of the team or the approachable culture that sets Amicus Law apart. It also needed to support future growth, from attracting new clients and talent, to clearly communicating complex legal services in a way that felt reassuring, clear and human.
Industry
Law
Facing the Challenges with a Collaborative Effort
One of the primary challenges of this project was the amount of services Amicus Law offers. Spanning both commercial and personal legal disciplines, from agricultural law and commercial property, through to criminal law, asbestos claims and family law. The existing website had become difficult to navigate and hard to manage.
We collaborated closely with the Amicus Law team to reorganise and streamline the sitemap. Services are now clearly divided into two distinct landing page structures, For Business and For You, with individual inner service pages that include accordions to break down service information, FAQ sections, process overviews and interlinking to related services.
SEO-First From the Ground Up
SEO wasn’t an afterthought, it was baked into the project from day one. Blue Bee began with a thorough audit of the existing Amicus Law website to identify which pages were already performing well in search. This allowed us to carefully preserve and migrate that existing search into the new site structure, protecting rankings rather than resetting them.
The new site architecture, with dedicated landing pages and detailed inner service pages, provides a strong foundation for ongoing organic growth, giving Amicus Law the platform they need to build national visibility across all their service areas.
Significant User Growth Since Launch
Since the new website went live, Amicus Law has recorded a significant rise in new users, growing from 6,496 to 24,841 in just 3 months, representing an impressive increase of 282%.
This level of growth is a strong indicator that the refreshed digital presence is resonating with both business and personal clients, driving meaningful engagement across both audience paths.
From Visitor to Client in 90 Days
In just 90 days since launch, Amicus Law has recorded an outstanding 1,408 conversions. This is a particularly impressive result and a clear indicator that the new website is doing exactly what it was designed to do, turning visitors into engaged clients.
The strength of the user journey, the clarity of the calls to action and the trust that the refreshed digital presence inspires have all played a significant role in driving this performance.
The Result
Amicus Law now has a website that is fit for the next chapter of their growth. Clean, confident and built to convert. It showcases the full depth of their services while remaining warm, accessible and client-focused throughout.
Whether a business owner needs commercial property advice, or a family is navigating a sensitive personal legal matter, every visitor arrives on a website that immediately communicates: Amicus Law is on your side.
