Batt Broadbent’s digital renaissance
In late 2023, local solicitors Batt Broadbent reached out to Blue Bee with a desire to modernise their digital presence and stand out in the competitive legal market of Wiltshire and beyond.
Their vision was for a website that was both modern and user-friendly, avoiding the typical and clichéd legal imagery in favour of a more abstract and distinctive style. Our team at Blue Bee embraced the challenge, creating a custom WordPress website designed to reflect the client’s goals and unique identity.
Industry
Law sector
Growth
15% increase in website traffic
What we did
Website
SEO
Copywriting
Google Ads
A site that echoes the company values.
Our extensive services included website design, custom website development, company headshots, copywriting, and marketing. The result is a site that reflects Batt Broadbent’s commitment to approachability and professionalism.
Metrics that speak for itself
Since the website launched in March 2024, the results are impressive: a 34% increase in overall sessions and a 15% rise in organic traffic. These metrics reflect our dedicated efforts to enhance visibility, brand awareness, and cohesion.
Search engine performance has also improved, with 17 new organic keywords added in the past three months and a total of 50 since launch. Significantly, Batt Broadbent’s ranking for ‘Solicitors in Salisbury Wiltshire’ has climbed five spots, marking a notable advancement in SEO.
Procuring a deeper client connection
Our work extended beyond enhancing Batt Broadbent’s digital presence. Blue Bee arranged new headshots for the team, complementing their profiles with unique expertise and personal testimonials. This personal touch has enriched the firm’s online presence and fostered a deeper connection with clients.
At Blue Bee, we’re proud of our close collaboration with the Batt Broadbent team, providing a platform for their digital transformation. Our customised approach has not only met but exceeded their expectations, driving traffic and engagement to new heights. This project highlights our commitment to delivering exceptional digital solutions that empower our clients to thrive in a dynamic digital landscape.
