Overview
The Bec Group are an extremely successful plastic injection moulding firm based in Hampshire. Despite their overall success over a number of years, traffic from their website had been in decline for a while and they needed some help with getting traffic back to them again.
We began working with The Bec Group in November 2023 and since then we have seen significantly positive results across almost all traffic sources.
Our collaboration, as with every marketing project, began with our initial scoping meeting with their dedicated account manager, and the conversations from that meeting allowed us to create a bespoke plan, tailored to their needs to ensure website traffic growth.
Below we outline the work we have completed on a monthly basis, and the results that we have seen too.
Industry
Manufacturing
Google Ads
Our immediate concern was the lack of overall traffic coming to the site. To negate this, we decided that that a Google Ads campaign would help them see instant traffic. We made a decision to hold off until the new year as Christmas was fast approaching.
We carefully created campaigns and ad groups for their most profitable services to ensure any leads that did come in would receive a high ROI. The campaign went live in February 2024.
Since then we have seen 855 conversions come directly from the paid activity. This equates to around 16 conversions per month. With an average cost per click of just £1.49 and a conversion rate of 8.55%, the Google Ads campaign continues to be a huge success.
SEO
BEC Group traffic was a big concern. There had been no growth for a number of years. We carefully created an SEO plan, that included the following:
- Completed a full technical SEO audit to identify crawl, indexation, and performance issues.
- Optimised all core landing pages with updated metadata, improved on-page structure, and stronger keyword targeting.
- Improved site speed by compressing assets, refining scripts, and resolving blocking elements.
- Implemented structured internal linking to strengthen authority across priority pages.
- Optimised images with proper naming conventions, alt text, and reduced file sizes.
- Set up tracking in GA4 and Tag Manager to monitor engagement, conversions, and keyword performance.
- Created SEO-led content to target long-tail queries and improve organic reach.
- Monitored performance monthly and made iterative improvements based on data.
- Created a content plan and wrote 2 blogs per month, targeting the core keywords.
Since we began our monthly SEO plan, organic traffic has seen a 136% increase as is responsible for 24.33% of all conversions generated from the website, an excellent result all round.
Blogs
Using keyword and competitor research we were able to establish the keywords that were likely to generate traffic to their website.
We then utilised this data to come up with blog titles, which were signed off by the client before we created the content itself. We have created 2 blogs every month and so far have seen over 8,000 visits from the blogs since we began this work.
Results
Since November 2023, and comparing it to previous period, we have seen the following results:
- Implemented conversion tracking which shows 1,315 conversions (average of 37 per month)
- 186% increase in total traffic
- 136% increase in organic traffic
- 188% increase in direct traffic
- 99.58% increase in social media traffic
