Complete rebrand and website for Freelance Entry Solutions
Local Salisbury based business Freelance Entry Solutions are specialists in premium entrance and garage doors, supplying and installing products from leading manufacturers including Hörmann and Teckentrup. Quality sits at the heart of everything they do, from the doors they fit to the service they provide. When they came to us, however, their brand and online presence weren’t reflective of that standard. Their existing logo lacked clarity and character, and their website had fallen well behind the expectations of a modern, discerning customer base.
The brief was clear; create a cohesive brand identity and a fresh digital presence that aligned with the quality of their services, positioned them more competitively in the market, and gave customers the confidence to take the next step.
We worked closely with the Freelance Entry Solutions team from the outset, taking time to understand their business, their customers, and the direction they wanted to grow in. From there, we developed a brand and website strategy designed to do justice to their expertise.
Industry
Garage Doors
New logo, new look
The starting point was the logo. The previous mark offered little in the way of recognition or versatility, it wasn’t something that could carry the brand confidently across different formats and touchpoints. We set about creating something that could.
The result is a bold, clean identity built around the letters FES, set within a distinctive hexagon shape. The form is immediately recognisable, easy to reproduce at any scale, and works consistently whether it’s appearing on a business card, a van wrap, or a website. Brighter, more confident colours gave the brand a sense of presence it had previously lacked, while the cleaner aesthetic brought it firmly into line with where their competitors already sat.
With the logo established, we extended the identity across a full suite of brand materials including, business cards, van wraps, and signage. Ensuring Freelance Entry Solutions showed up with consistency and confidence wherever their customers encountered them.
A dynamic website to match
With the brand in place, we turned our attention to the website, arguably the most important tool in the business’s marketing arsenal. The old site was difficult to navigate and gave customers little reason to stay, explore, or get in touch.
The new site takes a completely different approach. Built in dark mode, it has a premium, contemporary feel that reflects the quality of the doors and the craftsmanship behind the installations. New team imagery adds a human, trustworthy touch, while a dedicated showroom page invites customers to come in and see the products for themselves, an important part of the purchasing journey for high-value home improvements.
Creating with purpose
A new case study area allows Freelance Entry Solutions to showcase their recent work in detail, giving prospective customers the confidence that comes from seeing real results. Product information sections have been built out across each service area, helping users research and understand what they’re buying before committing to a significant purchase. Supplier brochure downloads are also available directly from the site, making it straightforward for customers to explore the full range from brands like Hörmann and Teckentrup at their own pace.
Throughout, the navigation is clear and purposeful, guiding its visitors naturally toward the information they need and the actions that matter most.
Successful project outcomes
The impact of the new brand and website has been significant. In the six months following launch, compared with the six months prior, the results speak for themselves:
- 37.5% increase in sessions — 10,272 vs 7,472
- 184.1% increase in key events — 483 vs 170
- 125% increase in key events from organic search — 189 vs 84
- 110 new and improved keyword rankings
- 1,321 Google Search clicks
- 199,003 Google Search impressions
A stronger brand, a better website, and a clear strategy for showcasing their work has given Freelance Entry Solutions the platform they needed to grow. Their presence in the market is sharper, their customers are more engaged, and the numbers reflect it.
With dedicated account managers guiding each phase, we approach every client partnership with genuine passion and integrity. The success of our collaboration with Freelance Entry Solutions is evident not only in the quality of the work delivered, but in the measurable impact we’ve achieved together. Reach out to our team today to discuss your rebrand or website project. We offer a range of branding and website services tailored to your business.
