BCM Wilson Hill
BCM Wilson Hill is a leading property agent and rural estate and land specialist with offices in four locations across southern England. Their expertise spans architectural design, rural consultancy, and property sales and lettings. Following the merger of BCM and Wilson Hill in early 2024, the objective was clear: to create a unified website that smoothly integrated the two businesses. Having undergone an extensive re-brand BCM Wilson Hill was keen to produce a website that perfectly captured the brand identity whilst ensuring users were left in no doubt of their capabilities. This custom-built platform was designed to highlight their combined experience and expertise, ensuring they stand out in a competitive market.
To achieve this, we collaborated closely with their team, starting with an initial scoping session to identify the business’s key needs and aspirations. From there, our team focused on developing a website that struck the perfect balance between showcasing their industry enterprise and emphasising their professionalism and strong team.
Industry
Property
What we did
Highly customised property website
BCM Wilson Hill provided us with brand assets and guidelines to guide the custom website design, along with the freedom to unleash our creativity.
The result was a sleek and bespoke design, enriched with subtle touches that highlight key elements of the branding. Features like animated service cards, a property spotlight section, and curved edges to imagery and fonts helped bring the website design to life.
A dedicated property listings portal with Alto integration was implemented, with user-friendly search functionality and filters. Ensuring maximum ease of use for website visitors on the hunt for a new home.
A robust marketing strategy
Once the website design and build had been finalised we successfully launched the new website. It was onto the next phase of BCM Wilson Hill and Blue Bee’s journey. Building a robust marketing strategy to see them into their new business era.
Social media
From the outset, we laid a strong foundation by establishing a clear and cohesive brand identity. Our next focus was to gain a deeper understanding of our client’s social media goals. To support their needs, we put together a suite of professional templates for static visuals, paired with tailored insights and strategic ideas to help grow their relevance, expand their following, and maximise visibility across social media platforms.
Successful project outcomes
Since the website launch in 2024, we’ve seen a remarkable 70% increase in organic traffic. Their social media platforms have also seen strong growth in both engagement and followers following the brand launch. Notably, the sales landing page has seen a 22% rise in direct users, making it one of the most visited pages on the site; aligning perfectly with one of the key objectives set at the start of the project.
With dedicated account managers guiding each phase, we approach every client partnership with genuine passion and integrity. The success of our collaboration with BCM Wilson Hill is evident not only in the quality of the work delivered but also in the measurable impact we’ve achieved together.
Reach out to our team today to discuss you’re new website project. We offer a range of website services tailored to suit your business.
