A historic signage business propelled into the modern era
When Elmtree partnered with us, they expressed a need for a brand identity that would effectively communicate their capabilities whilst keeping a personal touch.
Elmtree Signs had a clearly defined objective: to demonstrate their unwavering dedication to delivering exceptional service, expand their business, and differentiate themselves within the industry with a contemporary aesthetic. These objectives formed the foundation of our work and guided us throughout the entire process.
Industry
Signage Sector
Growth
254% increase in web visits
Visually appealing web design with intuitive UX in mind
We designed the website making use of a dark background to make the imagery pop, allowing the new logo to shine and ultimately increase brand recognition. The website was designed to include clear call-to-actions that enables users to download their brochure. Incorporating a bright colour palette against the dark backdrop, these call-to-actions were unmistakably visible, resulting in a significant surge in traffic over the last three months. This supersedes the traffic received in the entire year before!
Stats that speak volumes
In addition to the website build our aim is always to improve our client’s search engine presence. To tackle this, we appointed our copywriter to create SEO-rich written content for all the pages on the new website. The results speak for themselves, and our client now ranks for more keywords when we compare the results with the previous year.
Project outcome
Our final task was to create a beautiful 20-page, 210mm x 210mm brochure. Elmtree wanted a brochure that they would be able to hand over to prospective clients to show off their many services, as well as being functional in PDF format.
We seamlessly incorporated the designs of the website into the brochure. By using the brand colours and bank of imagery we were able to create an excellent piece of marketing material. As a result our client has continued the collaborative relationship with us through social media and marketing.
