Creating a bespoke website & marketing strategy for Andover’s leading Estate Agent
Graham & Co, a prominent estate agency with offices in Andover and Whitchurch, has been a significant player in the local market since its founding in 2003. The agency has built a strong reputation for its consistent top performance in sales and exceptional customer service.
Led by directors Wayne Turpin and Guy Sommerville, Graham & Co is known for its client focused approach and active involvement in supporting the local community. This dedication has established them as a trusted name in property, but as the digital landscape evolved, so did the need for an enhanced online presence.
Industry
Property Industry
Growth
275% increase in monthly website visits
The challenges we faced
Despite its strong market presence, Graham & Co faced significant challenges with digital engagement and online visibility. By 2019, the agency’s website attracted approximately 8,000 visitors per month. The competitive nature of the estate agent market and the rapid evolution of digital marketing trends necessitated a substantial upgrade to their online strategy.
Graham & Co aimed to significantly boost their online visibility and engagement to attract more potential clients and remain competitive in a rapidly changing market.
New website design
Objective: Modernise the outdated website to improve user experience and functionality.
Implementation: We redesigned the website with a fresh, contemporary look and enhanced its user interface. Key improvements included faster load times, a more intuitive navigation system, and mobile optimisation to ensure a seamless experience across all devices.
Outcome: The new design not only improved aesthetics but also increased visitor engagement and retention, leading to higher conversion rates.
Social media strategy
Objective: Increase brand visibility and engagement across social media platforms.
Implementation: We developed a targeted social media strategy that included creating high-quality, relevant content tailored to each platform. This involved regular posting, engaging with followers through comments and messages, and running targeted ad campaigns.
Outcome: Enhanced brand recognition and audience engagement, leading to more qualified leads and greater brand awareness.
Google Ads
Objective: Drive targeted traffic to the website through paid advertising.
Implementation: We launched a comprehensive Google Ads campaign, including keyword research, ad creation, and continuous optimisation. The campaign was designed to maximise visibility in search results and attract potential clients actively searching for property-related services.
Outcome: Increased website traffic and enquiries, contributing to higher lead generation and improved ROI.
Content Marketing
Objective: Establish Graham & Co as a thought leader and attract a larger audience through valuable content.
Implementation: We created a range of content including blog posts, property guides, market insights, and educational articles. This content was designed to provide value to the target audience and enhance the agency’s authority in the property sector.
Outcome: Increased organic traffic and improved user engagement, positioning Graham & Co as a credible source of property information.
Search Engine Optimisation (SEO)
Objective: Improve the website’s search engine rankings to enhance organic search visibility.
Implementation: We implemented a robust SEO strategy that included on-page optimisation (such as keyword targeting and content enhancement), technical SEO improvements, and building high-quality backlinks.
Outcome: Enhanced search engine rankings led to increased organic traffic and greater online visibility, driving more potential clients to the website.
Successful project outcomes
The integrated digital marketing strategy delivered outstanding results for Graham & Co. In 2024, the website attracts over 30,000 visitors per month, marking a remarkable 275% increase from the 8,000 monthly visitors in 2019. The new website design improved user experience, leading to higher visitor retention and conversion rates. Increased brand visibility and engagement across social media platforms, resulting in a significant rise in qualified leads.
Through the strategic use of Google Ads we successfully drove targeted traffic to the website, increasing inquiries and lead generation. Furthermore, we helped establish Graham & Co as an industry authority, attracting more organic traffic and enhancing user engagement through content marketing.
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