Digital enhancement
Known locally for their expertise in the energy sector, Humphrey & Crockett have established themselves as a trusted name in the Andover region. To further amplify their reach and online presence, we partnered with them to revamp their website, aiming to better showcase their comprehensive range of services.
Our collaboration began with a detailed scoping meeting, where we delved into understanding their core identity, market competitors, and the ultimate objectives for their new website. This initial step was vital to align our strategies with their goals, ensuring that the new website would effectively communicate their brand’s value and expertise to a broader audience.
Industry
Energy
Vision for enhanced digital presence
Humphrey & Crockett had a clear vision for their digital transformation. They aimed to create a website that was not only user-friendly but also significantly increased their online visibility. Their goal was to become the go-to provider for plumbing and heating services in the central South of the UK. Additionally, they wanted to highlight their specialism in installing air source heat pumps, with particular emphasis of the availability of these systems through the government backed Boiler Upgrade Scheme (BUS).
Our priority was to ensure that the user journey on the new website was both informative and intuitive, providing a seamless way for potential customers to connect with the Humphrey & Crockett team. By focusing on these objectives, we were able to deliver a website that represented their brand and expertise.
Compelling copy and refined website imagery
Our digital enhancement for Humphrey & Crockett didn’t stop there. We collaborated with them to curate engaging and meaningful copy for their website that ensured we captured the message they wanted to convey to their audience.
We also wanted to make sure users were able to put a face to a name, which meant providing new headshots for their team page. Website visitors can now discover a little bit more about the people behind the Humphrey & Crockett name, helping provide a better connection with users overall.
Google Ads
Following the launch of the website, it was onto the next stage. A digital marketing strategy to help propel Humphrey & Crockett to the forefront of the industry.
We set up effective Google Ads that targeted specific keywords and phrases that promoted awareness of services that Humphrey & Crockett wanted to focus on.
Social Media
It’s important for users and businesses alike to see you’re active on social platforms. It not only provides that reassurance to users that you’re business is fully in action, but it is also a great way to promote your services.
It’s also an effective place to show your prospective and existing customers that you’re real people. We’ve helped to enhance Humphrey & Crockett’s social media presence by providing them with a variety of social media assets to help them stand out and showcase what they do.
SEO
By writing a monthly blog for Humphrey & Crockett, we can ensure that we’re focusing on keywords and services to help search engines see the website is regularly being updated, which in turn helps achieve better rankings.
Writing blogs and regularly updating content with organic key words is an effective strategy and one that we stand by. It has meant that the business has seen an overall increase of 32% in organic searches since the website launched in Spring 2024.
Successful project outcomes
Since the website launch in Spring 2024, we’ve experienced a 100% increase in visitors to the Air Source Heat Pump page, significantly boosting traffic and awareness of their services. Additionally, we’ve seen a 38% overall increase in conversions and a 29% rise in new users.
These results demonstrate the effectiveness of our strategy in generating more leads for the business, while also strengthening their brand presence within the industry and highlighting their expertise and capabilities.
