Unifying Puma Fire & Air with a fresh new look
For three years, Puma Products relied on the same branding since their initial site launch. Fire suppression and ventilation are intricate fields, so while the website was rich in technical details, it needed a modern update.
Enter Blue Bee to revamp both their website and branding.
Puma Products felt their existing branding didn’t reflect their industry-leading work. They sought our expertise for a professional and memorable new look. The previous logos were clear but didn’t capture their decades of experience. The updated branding now combines clarity with sophistication.
Drawing inspiration from the alchemical symbols for Fire and Air, the new logos effectively represent Puma Products’ brand direction. While the logos are distinct, they complement each other, utilising the requested primary colours to create a yin and yang effect, symbolising the unity of the two trading companies.
Industry
Industrial sector
What we did
Website
Logo Design
An Alchemical Take on Branding
As the creator of the first pressure relief damper in 1999, innovation is central to Puma Products’ identity. They sought a dynamic design to reflect their forward-thinking approach.
They requested energetic hover states, video sections, and compelling photography. We incorporated these elements throughout the site, from the homepage to the Distributor directory.
The revamped homepage leads with a prominent banner that creatively integrates the Fire and Air symbols into the header and animated buttons. This design theme extends to other pages, with vibrant call-to-action sections subtly echoing the fire and air symbols, reinforcing the brand’s innovative spirit.
A Dynamic New Style
Colourful cards and vibrant hover effects highlight the range of fully accredited products and solutions. The video section, with a detailed description, vividly demonstrates the power of live gas discharge and showcases the new branding, effectively presenting their capabilities.
Accreditations are prominently featured as well. Puma Products proudly displays the EWCL5 certification, being one of only two companies in Britain to achieve this, prominently featured on every page.
Tailored WordPress Design
Blue Bee create bespoke WordPress websites – a content management system that is intuitive and easy to customise! That means the site operates in a way that is as streamlined as it looks.
We’re excited to have collaborated with Puma Products on their rebrand and website design. For top-tier solutions in heating, cooling, filtration, and more, reach out to Puma Products today to discover how they can assist you!
