A new website for the Army Parachute display team
As a regular sponsor to The Army Red Devils Parachute Display Team, we felt it was time we injected new life into their website presence.
The Red Devil’s goal was clear from the start; make it easier for users to navigate their website and book tandem jumps with ease on both mobile and desktop. They wanted streamline the process to view their upcoming displays and submit enquiries.
Industry
Sport & Leisure
What we did
Website design with UX in mind
Before our scoping meeting, we conducted thorough research on the target audience and analysed competitors to ensure our design met their needs. The resulting design is modern, employing bold red and black elements on a white background, making calls-to-action stand out to complement their branding.
We wanted the homepage banner to uniquely showcase tandem and display jumps, so we made it interactive on hover. Booking a tandem skydive is a simple process with bold call-to-actions. Tandem jumps are also presented with package options, including Standard, Premium or VIP each with varying prices and features.
A modern website optimised for SEO
Following the design phase, we moved onto the development of a customised WordPress Website. We provided comprehensive training on how to navigate and edit the website, empowering the Red Devils to manage their own content. They are now able to upload blogs and news and maintain a fresh stream of content.
In tandem to the website build, our copywriter set to work producing SEO rich written content tailored to the Red Devils. Conducting thorough keyword research and optimising meta significantly improved their search engine visibility.
