Google is changing and so should you. If you have an online business in Salisbury or Amesbury, it becomes even more important for you to keep up with the changing Google trends. Not doing so, it is inevitable that you are going to lose out on most of your consumer base.
So, what’s this new change in rules by Google all about? Google will be implementing significant changes to its ranking algorithm, bringing these in to effect on 21st April. This means that new changes will have a direct impact on your website’s ranking which is an important determinant of your sales and revenue generation. If you haven’t updated your website till now, it is high time that you get in touch with a professional web designer in Salisbury or Amesbury to make your website more compatible with new ranking standards.
Under new rules, if your website is not mobile-friendly you are to be penalised by Google. Hence, you need to be wary of the existing status of your website and invest in the development and creation of a mobile-friendly web design.
It was in March this year that Google announced the introduction of a new ranking algorithm that is to favour mobile-friendly websites. The announcement caused quite a stir in corporate and web industry. It was a clear indication- or more of a warning- for businesses to update their web designs for mobile compatibility.
Present-day consumer statistics show an increased use of mobile devices to browse the internet. This along with the new ranking system means that if you do not hire web designers to increase the responsiveness of your website to mobile devices, you are in for a great loss. Reduced mobile traffic and low ranking will only be preliminary consequences of not meeting the requirements of Google’s new ranking algorithm. Ultimately you will see a decline in your sales and profit. This may further affect your ranking on the search engine and you may become a victim of a never-ending vicious circle until and unless you invest in the creation of a mobile-friendly web design.
So, what exactly do you need to do to save your online business from failure? Well, you have two options. You can either go for a responsive web design or a mobile-friendly web design. Responsive web design automatically adjusts its dimensions in accordance to the size of the screen it is being viewed on. So you have one web design that adjusts itself across multiple screens. On the other hand, a mobile-friendly website is designed to favour mobile screens and may not be easy to navigate on laptops and desktops. It is cheaper than a responsive web design but not as easy to manage. You may choose from either of these options and contact any of reputable web designers within your reach to update your web design.
Today, there are numerous professional web designers and web design companies available in Amesbury and Salisbury, such as Blue Bee Solutions. You may contact any of these to update your website and maintain your rank on Google.