Blue Bee logoBlue Bee logo
  • About
  • Team
  • Our Process
  • Services
    • Digital
      • Web Design
      • WordPress
      • Joomla
      • E-commerce
      • Magento
      • Shopify
      • WooCommerce
      • Web App
      • Hosting Services
    • Marketing
      • SEO
      • Videography
      • Marketing Strategy
      • Google Ads
      • Lead Generation
      • Content Marketing
      • Social Media
      • Remarketing
      • Email Marketing
    • Creative
      • Graphic Design
      • Creative Logo Design
      • Branding
      • Illustration
      • Print Media
      • Exhibitions
  • Work
  • Blog
  • Get in Touch
Let's Get Talking

Target your perfect audience

Advertise online with Google Ads

Google Ads Wizardry

Taking your advertising to the next level

If you’re a company who conducts its business online, Google Ads advertising could be perfect for you. It’s not just about driving traffic to your website, Google’s complex targeting tools allow you to show your ads to your target audience, and no one else.

We have years of experience in creating Google Ads campaigns that actually work, using a range of copywriting skill, technical and SEO knowledge to create campaigns that outperform those of your competitors. We’re also Google Partners, and take annual exams to keep our knowledge up-to-date, so you can rest assured that your ads are in good hands with us!

Google Ads can be hard work…

At first glance it may seem easy – find some keywords, target by location, write an advert and you’re away!

But there are lots (and lots…) of settings, metrics and considerations to be made when creating and optimising a Google Ads account. Here are some of the things to think about:

  • Keywords and keyword match types
  • Redundant and negative keywords
  • Search terms
  • CPC, CPA, Cost/conv, CTR, Impressions, Reach
  • Search Impression Share (SIS)
  • Outbidding competitors
  • Demographics
  • Audiences: Custom intent, custom affinity, remarketing, converters, non-converters
  • Ad extensions (there are 11 different types!)

Which is why your business needs Google Ads support from a team that really knows their stuff. It’s easy to spend money very quickly on Google Ads, and we work with you to make sure we deliver results and drive traffic.

blue bee Google Partner

The whole Google Ads package

We don’t just create ads at random! We start by gaining a thorough understanding of your business, your budget, your audience and your goals. Then, we do our research.

We look at your competitor ads and keywords, we do our own keyword research based on search volumes and current trends, and we come up with a list of keywords with various match types to make the keywords work for you.

Then it’s time to get creative! Our marketing expertise allows us to create short, catchy copy that encourages clicks and conversions and highlights the best bits of your business.

Using Google Ads, Analytics and a variety of tracking tools, we then optimise your campaign regularly to ensure that only the right people are seeing your ads, and that those ads are converting and delivering results.

The next step

It’s awesome when we can tell you that your ideal audience are clicking on your ads and coming through to your website. But the next step is looking at optimising what they see/do once they’re on your website.

From powerful landing pages to simple user journeys and checkout options, our additional marketing services and expertise can work alongside your Google Ads efforts to ensure that you’re maximising potential once your users are on your website – creating a seamless and successful customer journey.

Google Ads

Contact our Google Ads team

Do more with your Google Ads with Blue Bee. From auditing to strategy, implementation and execution, we’ve got your online marketing strategy covered. Let us help you to supercharge your online marketing with Google Ads.

Contact our Google Ads Team

PREVMarketing Strategy NEXTLead Generation

Our accreditations

Google Partner
Chartered institute of marketing
silver banner
g-Cloud supplier

Need Help?

Let's start a project

Get in touch with the team today

Contact

  • Blue Bee,
    Unit 9 Centre One,
    Lysander Way, Salisbury,
    Wiltshire, SP4 6BU
  • 01722 775 500
  • [email protected]

Who We Are

  • About us
  • Meet the Team
  • Our Process
Online SEO Checker

What We Do

  • Digital
  • Creative
  • Marketing

Sign up for more

Stay in touch!

 

Cyber Essentials Certified

© 2022 Blue Bee

  • Cookies Policy
  • Privacy Policy
  • Terms & Conditions
  • Web Design Salisbury

Newsletter Signup