Worried about how you will engage your audience through social media? Are you figuring out creative ways to keep their attention entrapped in your social media activities. You don’t have to worry about it anymore because in this article, you will read about 5 ways to keep your audience captivated and engaged through social media efforts. Relatively, small companies struggle at maintaining a presence on social media pages, while big brands put in an active effort to engage their target audience on a daily basis. Apply these 5 techniques and encourage your target audience to pay attention to updates.
1. Encourage a Video Contest
Take the example of Doritos, for the past seven years, it has been engaging its customers to design commercials dedicated to its crunchy treats. It is termed as ‘Crash the Super Bowl’ and the incentive behind designing these commercials is that the winner gets his/her commercial aired throughout the Super Bowl. Amazingly, the response of such a video contest is massive with Doritos receiving hundreds of commercials and making it painstakingly impossible to choose five commercials from which visitors are told to vote for their favourite one.
2. Promote Customer Stories
Customers always like to talk about their opinions, ideas and views. There is no better way than to encourage them to share their stories by providing them a scenario where they can talk and engage. Take for instance, Dunkin’ Donuts asked its Twitter customers to tell a story about how their coffee fit into their routine lives. What’s more, Dunkin’ Donuts selected many winners and asked their Twitter audience to appear in their own commercial.
3. Consider Adding Some Fun
It isn’t always important to provide an incentive for customers to engage, you can also add an element of fun to keep them captivated. Ask general trivia questions or encourage the target audience to provide suggestions to your questions, either way this gets audience to interactive and speak out their minds. Share funny quotes or interesting facts that are amusing, this way you will also offer them valuable information.
4. Allow Customers to Contribute their Ideas
Today’s modern customers are hungry for information and keep up-to-date with the latest trends taking place in every industry. Nissan asked its customers to share their ideas regarding new technology that should be included in their new Juke NISMO. Regardless of how bizarre some ideas might seem, certain ideas might help you with brainstorming as well and open unfamiliar doors that were unknown to you before.
5. Engaging Content
Always remember that customers are looking for useful information that helps them in resolving their issues. Make sure that you keep providing interactive content every week so that they are compelled to revisit your website and social media pages. You can consider current trends, tips and offers that will encourage the audience to engage. What’s more this might even encourage them to spread the word and you might be able to grow online business substantially.
