Digital marketing is a moving target, and it’s paramount to stay engaged with the latest trends.
This means embracing new tools, techniques, and approaches to connect with audiences effectively and foster growth in an ever-changing online world.
Here’s what you need to know.
Master Google’s Search Algorithms
Google’s ongoing core updates continue to reshape search rankings, emphasising expertise, authority, and relevance within content. Here are latest key changes to be aware of:
- Audit Technical SEO & User Experience: Regular checkups of site speed, structured data, metadata, link profiles, and user journey are essential. Prioritise building speedy, efficient websites that serve users swiftly.
- Earn High-Quality Backlinks: As ever, high-quality backlinks from reputable sources remain crucial for robust SEO performance.
- Connect Content to Social Media: Publishing content across social media is key to building all-important social signals.
Local SEO
In 2024, leveraging local marketing is essential for reaching prospective customers in your niche and area.
This includes optimising local SEO by targeting area-specific keywords and ensuring accurate Google My Business listings.
Leverage Influencer Marketing
Influencer marketing exploded in 2023, with the industry now being worth over $20 billion by some estimates. Collaborating with industry influencers can significantly amplify your brand’s reach and credibility.
This approach aligns with the growing trend of personalised marketing, where authenticity and trusted voices play a role in promoting and circulating your products. This applies to both B2C and B2B businesses.
Video-Driven Social Media Marketing
Video content drives substantially higher engagement across social platforms. Again, this applies to virtually all businesses, with over half of tech buyers considering video the most useful content form.
Investing in bite-sized, platform-specific video content for LinkedIn, TikTok, and Instagram can anchor your strategies, providing education and excitement where audiences are most receptive.
Focus on Content Marketing
Content marketing remains pivotal, with 71% of marketers stating its increased importance in the last year. Investing in engaging content that resonates with decision-makers at different stages of their journey is crucial.
- Prioritise Engaging Content: Purchases prefer informative articles over ads, highlighting the need for engaging, educational content.
- Consistent and Quality Output: Regular, high-quality content production is key, as most marketers publish new content several times weekly.
Final Thoughts
Staying ahead in 2024 means focusing on SEO, influencer marketing, video content, and consistent, high-quality content marketing, among other tried-and-tested tactics.
These strategies will help brands distinguish themselves from competitors who are still relying on outdated methods.
Let’s collaborate to build a robust B2B digital marketing strategy that positions you for success in 2024 and beyond.