You would have heard all about Artificial Intelligence (AI) in the news for lots of good and bad reasons. As recently as yesterday, Rishi Sunak’s adviser predicted computers surpassing human intelligence within two years.
AI has however revolutionised various industries, offering advanced capabilities and automation. Content creation is no exception, with AI-powered language models capable of generating all sorts of content.
While AI can assist in content writing (mainly for research), it’s important to recognise the limitations and understand why it shouldn’t entirely replace human writers. In this blog post, we will explore the reasons why relying solely on AI for content creation may not be the best approach.
Lacking in Creativity and Originality
One of the essential aspects of content writing is creativity and originality. AI models generate text based on patterns and data analysis, lacking the ability to think creatively and come up with innovative ideas.
Human writers bring their unique perspectives, experiences, and creativity to the table, allowing them to create engaging content that resonates with readers. The human touch adds authenticity and originality that AI algorithms cannot replicate.
Understanding Context and Emotional Intelligence
Content writing involves understanding the nuances of language, context, and emotions. AI models may struggle to comprehend the intricacies of human communication, resulting in content that lacks emotional depth or fails to capture the intended tone.
Human writers possess emotional intelligence, enabling them to craft content that evokes the desired emotions, engages the audience, and effectively communicates the intended message. They can adapt to different contexts and cater to specific target audiences, ensuring the content’s impact and relevance.
Subject Matter Expertise (or lack of)
In specialised fields or industries, content requires a deep understanding of complex concepts and technical knowledge.
AI models may lack the domain expertise necessary to produce accurate and insightful content. Human writers, on the other hand, can draw upon their expertise, research skills, and industry experience to create content that demonstrates credibility and authority. Their ability to synthesise information, conduct interviews, and delve into research ensures the production of high-quality, knowledgeable content.
Authenticity and Brand Voice – AI does now know your brand
Maintaining a consistent brand voice and authenticity is crucial for businesses. AI-generated content may lack the ability to capture the unique tone, personality, and values of a brand.
Human writers can tailor the content to reflect the brand’s identity, ensuring consistency across various platforms and engaging the target audience effectively. They possess the intuition and judgment to align the content with the brand’s vision and maintain a cohesive brand voice.
Adaptability and Flexibility
Content requirements can evolve over time, necessitating adjustments and revisions. Human writers are adaptable and can quickly respond to changes in content strategy, audience preferences, or market trends. They can incorporate feedback, refine content, and iterate based on the evolving needs of the business.
AI, on the other hand, may require extensive retraining or fine-tuning to adapt to new requirements, making the process less agile and time-consuming.
Whilst there are many reasons not to use AI for content writing, it can be used to help generate ideas for content and help formulate a structure for your copy.
At blue bee, we have a team of in-house content writers, so we create bespoke content. We have however began using AI to gather some great ideas.
