Bespoke website design for private medical surgery
Private eye care surgery Yorkshire Eye Specialists approached us to build a slick, professional and user-friendly new website to enhance their brand and attract new patients.
The client now has a flawless custom-built WordPress website that is easy for patients to navigate and easy for Yorkshire Eye Specialists to amend.
Cohesive design optimised for key demographics
The website was designed using Yorkshire Eye Specialists’ existing branding as a base. The client’s logo, previously designed by blue bee, features a stylised eye with the Rose of York as the cornea.
The design team created a cohesive website using shapes and colours inspired by the logo.
For the page banners, subtle, stylised roses were incorporated into the business’ core brand blue, and a new complimentary red shade was introduced to create aesthetic balance across the site.
Bespoke functionality to filter consultants
One of the key sections of Yorkshire Eye Specialist’s website was a consultants landing page to allow patients to explore doctors with ease. To enable users to streamline consultants, we created various filter functions such as subspecialties, treatments, location and languages to help patients find the best doctor for their individual requirements.
Each consultant has an individual page detailing their qualifications, experience and areas of expertise, in addition to contact details and insurance company registrations.
Easy navigation and content management
The site needed to be clear and easy-to-navigate – this was especially important for the client as many site users will have visual impairments. For this reason, the site is optimised for visual accessibility, including larger font sizes and colour contrasts to meet AA standard accessibility guidelines.
The custom WordPress build allows for easy content management so that the client can easily update the website content when necessary. For this project, we tailored the CMS to the client’s requirements, making all menus, copy and imagery manageable without any coding knowledge.
Check out more of our recent website projects here.