All the Sevens Taxis
The one stop taxi and airport travel company for Salisbury and the local area.
With over 10 years of experience and fully trained drivers to the highest national standard, All the Sevens Taxis offer customers the complete transport solution.
They offer a range of vehicles and will happily collect from anywhere within the South Wiltshire and West Hampshire regions. They are one of the most popular taxi companies in the local area and have Salisbury’s only walk in taxi office in City Centre so you can wait for your taxi in comfort. They are the taxi service you can rely on, whatever the occasion.
All the Sevens came to us with a clear vision in mind for a new logo, just needing our help to execute it and bring the design to life. We kicked off the project with our scoping meeting where we go into further detail about them as a company and what they are after in terms of design and usage as well as how they want to appear to the outside world.
From here we were able to nail down the style and delve into creating our designs without hesitation whilst working together with the client every step of the way.
What we delivered
Versatile and recognisable
A few of the keywords we laid out in our scoping meeting were; simple, modern, recognisable, flowing, abstract and versatile. With that in mind, we had our work cut out for us and came away with several strong ideas in our head, we were ready to put pen to paper and get started!
The new All the Sevens logo design needed to tick a lot of boxes. The design needed to be something that could be instantly recognisable as it’s going to be seen by a lot of people in the Salisbury and Wiltshire area, from the side of cars to any signage, to social media. The design also needed to be versatile, in that it will be used on a wide range of areas, from the website, to the side of their cars to a mobile app icon.
The final design
After our initial designs and further amends with the client, ensuring they were part of every step of the process, we had an incredibly strong final logo design ready for implementation. The idea behind the concept is playing on the number 7 in a more abstract and flowing/curvy way. Using negative space we have turned one 7 shape into 3 7’s which is a nod to the layout of the clients phone number 01722 777 777.
As well as this, we wanted to play with the idea of a location pin with the shape of the logo icon, the map marker you would see on a satnav which we managed by curving the corners of the 7 shape and titling the icon at a slight angle. The typography alongside the logo is a strong and eye-catching font with and bringing in a reference to the previous logo design with a handwriting font.
Ongoing marketing support
Now that we have finalised a strong and eye-catching logo design, we are ready to work with the client on ongoing marketing projects. We will be using the logo, new colour scheme and fonts to create a collection of social media post designs and help with creating a social marketing plan.
These will cover a variety of areas that All the Sevens Taxis want to promote such as the services they offer as well as promoting for more drivers! With their company ever-growing, we are looking forward to a strong working relationship together, being a helping hand along the way for them to reach and exceed their business goals.