Every brand worth its salt has a website. In fact, 71% of businesses have a website in 20231, and there are around 5.5 million businesses in the UK2. That’s almost 4 million business websites.
So, when so many sites are vying for attention, how do you ensure yours stands out from the competition?
The answer? Expert web design. Having a strategically designed website has so many benefits for your business:
1. Boosts brand awareness and recognition
An engaging website connects with your readers and sticks in their minds. And as your website directly represents your brand, a design that is recognisable and memorable makes your brand unforgettable as well.
For example, when Wiltshire Care Partnership wanted a website that would inspire positivity, web design and marketing agency blue bee delivered a funky design that did exactly that, with playful typography and contrasting bold colours.
2. Establishes trust
Your website influences a consumer’s perception of your business – and the likelihood that they will recommend it to others. A professional and user-friendly website is vital when it comes to building authority and trust.
Premier Financial Planning needed a website that demonstrated its professionalism. So, blue bee responded with bespoke functionality to improve the user experience and establish trust in its audience.
3. Improves conversion rates
Expert design has a direct impact on your website’s ability to convert readers into customers. A well-designed website makes it as easy as possible for visitors to take the next step along their buying journey, whether that’s signing up for more information or making a purchase.
On the other hand, sites without straightforward navigation or a clear call-to-action will leave readers frustrated and less likely to invest their time or money.
So, within its web design for Salisbury Racecourse, blue bee incorporated a slick integrated booking system, making it quick and easy for racing fans to buy tickets online.
4. Strengthens SEO
A beautiful site is no good if no one can find it. Key web design attributes like page speed, navigation structure and user experience affect your site’s ranking – and therefore, how many potential customers will come across it.
For example, the cleaning company Sparkles needed to elevate itself within the digital space. Its newly-designed site by blue bee did exactly that, with clear navigation and relevant content, and every aspect was created with SEO in mind.
5. Makes content work harder
Compelling copy is essential to an effective business website. But even the most powerful words can fall short if the design makes them unpleasant to read, or hard to find.
Similarly, snazzy graphics or stunning photography won’t have the desired effect if they cannot load quickly or function correctly. So, if you’re upgrading your content, don’t neglect the design and risk wasting money – you could end up with content that cannot do its job.
Estate agents Graham & Co wanted to build trust and boost brand awareness with expert news and blog content. Web design by blue bee, focusing on user experience, ensured the content fulfilled its purpose.
6. Helps your business stand out
There are more brand websites out there than ever before. Meanwhile, today’s consumers are more discerning, savvy and sceptical. We all have shorter attention spans, and are faster to both form and share opinions. It means websites must be cleverer than ever, and expert web design is what will take yours from standard to stand-out.
Get in touch to find out how web design by blue bee can make your business stand out from the crowd.